Project Vikalp is our flagship initiative, which stands as a pioneering effort to combat single-use plastic pollution at its source. This is executed in partnership with the Municipal Corporation of Delhi and New Delhi municipal Council. Through the establishment of nearly 1000 stalls in MCD and NDMC markets, weekly markets, malls, and mandis offering reusable cloth bags for borrowing, we have created a dynamic solution to reduce plastic waste. Consumers can obtain a cloth bag by paying a deposit of Rs 20, refundable upon returning the bag in good condition to any Vikalp stall. Each cloth bag carries a QR code that directs users to a comprehensive list of Vikalp stores, fostering widespread participation and expanding access to sustainable alternatives. This innovative "Borrow a Bag" initiative not only alleviates the financial burden on consumers but also encourages them to transition from plastic bags to cloth bags, thereby reducing single-use plastic consumption. Additionally, awareness events are organized in these markets to engage consumers and shopkeepers, raising awareness about waste management and the impact of single-use plastic. We have over 1.3 lakh cloth bags in circulation under Project Vikalp.

It has created a market for recycled yarn which has been added recently utilizing 10,000 metres of recycled fabric, 20,000 metres of reject/surplus fabric, 20,000 metres of leftover cuttings from Kurti manufacturing houses, and 20,000 reject bags that had minor printing/stitching defects.